So today we went to this place called "Meow Wolf" in Santa Fe, New Mexico. Pretty cool art installation/interactive experience. Definitely aimed at millennials as the target audience. Apparently they also have exhibits in Las Vegas, Nevada and a brand new location in Denver, Colorado, each of which is unique. We kinda wanna see the others now too. They fit the "Why Not?" appeal.
meowwolf.com if you're curious.