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The next thing... THE SHOPS!!!

There you can customize your avatar and change your house, car, acuarium, or purchase items for the fishing games, bug catchin net, or to take flowers in Gaia towns.

So, realy, the money growhts in the trees. Rocks, Flowers, Forums, Journals, Items, IN ALL, you can get money wherever you go, And can use it to change your outfit. Of curse that helps the socializing and fun on the game.